Propr

Shoes? Packed. Bag? Packed. PROPR refill? Obviously. 🧳

Our travel-friendly refills are made for keeping your favorite shoes, bags & accessories clean wherever the trip takes you.

Consider it a carry-on essential. ✈️

PROPR is popping up on the Cape! 🐚✨

Join us this Sunday, August 16th from 11AM–5PM at Town Cove Tap House in Orleans for the 2026 Cape Cod Fashion Week festival!

Come shop local vendors, check out the fashion + designer showcases, enjoy live music, food and more.

Stop by the PROPR pop-up to stock up on your favorite cleaning mitts for keeping your shoes + bags looking fresh all year long. 👟👜

📍 Town Cove Tap House | 22A Main St, Orleans
🗓️ Sunday, August 16
⏰ 11AM–5PM
🎟️ Free admission | $10 suggested donation to the Homeless Prevention Council

Come say hi, shop small + keep it PROPR. 🤍

Summer reminder 🌊✨ If you’re heading out East, don’t forget that PROPR has been available as an in-room amenity at The Surf Lodge all summer long. Staying there? We’d love to see how you’re using PROPR! 🤍

Summer adventures are meant to leave memories not marks on your favorite sandals and bags. ☀️✨

Toss PROPR in your carry-on or beach tote for quick touch-ups on the go. From airport scuffs to sandy sandals, they’ll keep your everyday essentials looking fresh all season long.

Happy Birthday to PROPR 🎂✨

And an extra special Happy Birthday to our co-founder, Sarah Crowell Perseke because somehow, she and this little brand are growing up together.

One year ago, we officially launched PROPR after nearly two years of developing our cleaning mitts. And just as we were ready to hit “go”... tariffs were announced. 😅

Since then, we’ve learned that building a business isn’t always squeaky clean (thankfully, our shoes and bags are). We’ve spent money on influencers that didn’t convert, gotten a crash course in what CPA, CAC, ROAS and countless other acronyms actually mean, discovered how one tiny pixel on a website can impact META ads, and learned more lessons than we ever could have anticipated.

There have been moments of doubt, pivots we didn’t see coming, and plenty of “are we doing this right?” conversations.

But there have also been orders from customers we don’t know personally. Repeat purchases. Messages telling us how much you love the product. Five-star reviews. And the incredibly rewarding feeling of creating something we genuinely believe in.

So today, we’re celebrating the messy middle. The lessons. The resilience. The wins—big and small.

Thank you for supporting PROPR, cheering us on, and keeping your shoes and bags clean alongside us.

We’re just getting started. 💚 Here’s to another year of keeping things PROPR.

A little gift-giving inspo for the PROPR Dads:

💚 Common Projects
💚 Ooni Pizza Ovens
💚 proprcare
💚 YETI
💚 Titleist