Caliray
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california beauty unfiltered
a dreamy wellness lifestyle made of
🌈 clean formula
👅 dirty minds
🌎 sexy sustainability
🌮 & taco tuesday energy
09/03/2026
got a case case of the end of summer bummers? we’ve got something to cheer you up :)
20% off almost everything* at caliraybeauty.com, now though 9/8!!
*excluding come hell or high brow & bundles
09/02/2026
caliray… where neutrals are never an option and bikinis are basically business casual 🌈👙
GIVEAWAY!!! 💘 we’re giving away 5 of our come hell or high brow PR mailers to celebrate brows that can truly go the distance.
each winner will receive:
- the coolest tearable caliray mailer box
- come hell or high brow tubing brow gel
- come hell or high water mascara in shade nightdiving
- a custom caliray multi-tool (because caliray girls are ready for anythinggg)
to enter:
make sure you’re following us caliray
tag ur brow gel obsessed bestie
bonus entry: repost this to your story
good luck! 💋
must be 18+ and U.S. based. giveaway closes 9/15 at 11:59 PM PST. 5 winners will be contacted via DM.
08/31/2026
the secret behind our sweatproof lashes + brows? 👀 tubing tech.
instead of simply coating lashes + brows, tiny, flexible tubes wrap around each individual hair to lock everything in place while keeping things lightweight + flexible.
for lashes: long-lasting length + lift without smudging, flaking, or clumping. for brows: serious hold that stays put through sweat + water.
when it’s time to take it off? the tubes slide right off with warm water. no aggressive rubbing required.
shop the tubing family at Sephora + Sephora Canada 🤍
08/28/2026
brb heading to Sephora to grab come hell or high brow
now available in-store 🤍
08/26/2026
Introducing the Beauty Meets Bark Bundle 💄🐶
caliray x Bundle x Joy ®️ = the beauty + dog-loving duo you didn’t know you needed!
We teamed up as two female-founded, clean brands to create the ultimate bundle for you + your favorite sidekick, featuring:
- An exclusive Come Hell or High Water mascara plush dog toy (AKA mascara made for zoomies)
- caliray full-size Come Hell or High Water mascara in shade “night diving” for you
- Bundle x Joy ®️ 5 oz Ride & Vibe Wild-Caught Salmon Superfood Jerky Bars for your fur bestie
Launching today, 8.26, just in time for national dog day... the perfect excuse to spoil yourself AND your pup 🐾
Available on both caliraybeauty.com + bundlexjoy.com while supplies last for just $35 ($53 value!) 🩷
spread the word… we’ve got something super special coming 8.26 🐾
we put our new brow gel to the sweat test with a pilates class at .pilates 🌟
thank you to everyone who came out to celebrate come hell or high brow with us! between 3 community classes + a private class with some of our favorite creators, it was such a fun morning of movement, good energy, and, of course, brows that stayed put.
and a huge thank you to our amazing brand partners:
🤍 workout sets
🤍 grip socks
🤍 sweat-proof jewelry
🤍 b12 shots
🤍 juices + health shots
another successful caliray sweat check! 🫶
08/21/2026
some things don’t need overcomplicating… so we made a universal clear brow gel that works on all different types of brows.
sparse, full, unruly… you name it, CHOHB’s tubing formula and built-in comb can lock your brows into place and stay there for 24-hours (without any crunchiness or stiffness)
tubed. lifted. locked.
shop come hell or high brow, now available at Sephora and caliraybeauty.com 🤍
ur beach makeup routine just got better.
Meeya wears:
-surfproof setting spray
-lipguard in SPF 31 in shade big sur
-NEW come hell or high brow gel
p.s. feel free to jump in the ocean 🌊 this look’s not budging ;)
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Newport Beach, CA
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