Alaffia
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We're cultivating beauty, equality, and empowerment in West Africa through clean, fair trade bodycare essentials for the whole family.
Join the movement and own a piece of Alaffia by investing now: wefunder.com/alaffia
Finding joy in the everyday, one shower concert at a time.💛🫧
Alaffia’s African Black Soap draws from traditional Togolese recipes and is made with unrefined, certified Fair Trade shea butter produced at our women-led cooperatives in West Africa.
A time-honored cleanser, made with purpose for every day.
Shop Alaffia here: https://www.alaffia.com/
One very good reveal.🫧🍂
Meet Pumpkin Spice Good Soap, in a scent made for cozy-season showers.
Triple-milled and made with certified Fair Trade shea butter produced at our women-led cooperatives in West Africa, it’s everyday cleansing with more behind the bar: meaningful impact and a little extra joy in your routine.
Feel good, for good.💛
Learn more here: https://www.alaffia.com/
09/23/2026
Good Soap is about more than what happens in the shower. 💛
Sales from Good Soap’s first year will help support the construction of two clean water wells in West Africa, including the Fumbisia Dima well in Northern Ghana. Built by Alaffia in partnership with the local community, the well will provide safe access to clean water for more than 3,000 families.
Because feeling good and doing good can go hand in hand. ✨
P.S. Pumpkin Spice Good Soap is here for fall. 🎃 Made with certified Fair Trade shea butter and only available at Market for $3 per bar while supplies last.
Joy is free 💛
For Alaffia, that joy is deeply connected to the women who make our shea. Our pure golden shea is produced by hand at our women-led cooperatives in West Africa, where generations of knowledge and care go into every batch.
Swipe through to see what joy looks like in community.✨
09/19/2026
Weekend only: buy one, get one 50% off. 🫧💛
Stock up on 32 oz Authentic African Black Soap, the all-in-one that does a little bit of everything: face, body, hair, and shave.
Offer ends Sunday at midnight PT. Discount applied in cart.
Introducing Episode 1 of Why Do We... 🫧
… Double cleanse? Because sometimes one wash just doesn't get the whole day off.
At the heart of Alaffia's EveryDay Coconut Cleanser is certified Fair Trade virgin coconut oil, helping nourish skin and leave it feeling soft and moisturized as you cleanse. It's ingredient-led care made for every day, thoughtfully sourced and made with purpose behind every wash.💛
Shop Face Products: https://www.alaffia.com/collections/face
09/16/2026
🌿 Behind the Brand: Meet Olowo-n’djo Tchala, founder of Alaffia.
He grew up in Togo, where his mother taught him that caring for your community isn’t optional, it’s just what you do. In 1996, he met a young woman from rural Washington, and together they built Alaffia in 2003.
Alaffia is a Togolese greeting meaning peace, health, and well-being. That’s the whole point. Find Alaffia in the Grove Shop. 💛
Your everything routine, but make it feel good. 💛
Everyday Shea brings the moisture from head to toe with body wash, shampoo, conditioner, and lotion made for the everyday.
Consider this your sign to make the whole routine a little more joyful. 🫧
Create Your Routine: https://www.alaffia.com/search?q=everyday+shea
09/08/2026
Joy has always been at the heart of Alaffia. 💛
It’s a reminder that what makes life rich goes far beyond what we own, and that lifting each other up can create something far more meaningful.
09/04/2026
A little extra joy for the long weekend. 💛
Enjoy 25% off all full price items through Monday at midnight PT. Discount applied automatically at checkout.
Stock up on your Alaffia favorites while the savings last. ✨
Already discounted products are excluded from the offer.
Click here to claim your Sponsored Listing.
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Address
7029 Steamboat Island Road NW
Olympia, WA
98502