ROAR Beauty Parlor

ROAR refers to the Roaring Twenties, one of the most dynamic and influential eras in history: a time of freedom, progress, and of daring to be bold. In culture, the Roaring Twenties saw women becoming liberated — voting, shortening their skirts, bobbing their hair, and enjoying nightlife in jazz clubs and speakeasies. The aesthetic was Art Deco, with its bold geometry and lavish ornamentation. Women shed restrictive corsets and inhibitive clothing, baring their arms and legs. They embraced luxurious fabrics and fringe, and weren’t just wearing dresses anymore, but chic sportswear and even trousers (!). In beauty, the Roaring Twenties launched modern cosmetology. When women began getting their hair bobbed, only barbers could perform an accurate blunt cut. Hairdressers had to either step up their skills, or pack up their scissors. They responded not only by rising to the occasion, but introducing the vibrant, creative and passionate salon industry we know today. ROAR Beauty Parlor exists because we believe some elements of the past should be restored and revered. Attention to detail is one. Uncompromising customer service is another. ROAR Beauty Parlor links the accomplishments of the past with the promise of the future. ROAR is a homage to the beloved grandmother of ROAR's Owner, Jessie, who called hairstylists “Beauty Operators,” and that is why we do, too. ROAR is also a nod to her cherished daughter Rory and the incredible future that awaits her, thanks to the remarkable women in history on whose shoulders she — and all of us — now stand.