Define and Refine PMU

Define and Refine PMU

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Mckaylee Richins💋
Certified soft tap permanent makeup artist🤍
Changing the world one brow at a time🪡

05/24/2026

Before, after, healed, touch up! Can’t wait to see the final results!👏❤️

04/18/2026

Dinner after I spent all my money on PMU supples✨


03/18/2026

Combo brows for one of my beautiful giveaway winners😍


03/01/2026

And the winners are…💕




whittaker

02/21/2026

Ever wondered why I spend so much time drawing lines, measuring angles, and checking my work before the “real” PMU magic starts? That’s Eyebrow Mapping, and it’s the secret sauce to your dream results.👏💕

Here is why we never skip the map:

Symmetry is Queen: Faces aren’t perfectly symmetrical (we all have a “favorite” side!). Mapping allows me to balance your features so your brows look like sisters, not distant cousins. 👯‍♀️

The Golden Ratio: I use your unique bone structure—your nose, your orbital bone, and your eyes—to find the exact start, arch, and tail that flatter your face. 💁‍♀️

No Surprises: The map is the blueprint. It lets you see exactly where the pigment will go before we even begin, so you can feel 100% confident in the shape. 📐

Trust the process, love the results. Your face deserves a custom-built masterpiece, not a stencil! ✍️💎

Are you ready for your brow transformation?
📲 Dm me to schedule an appointment!


02/17/2026

Winners will be announced march 1st!💕


02/15/2026

The Girl Behind the Brows 🎨💖
It’s been a minute since I shared the "real life" side of things, so here’s a little 2026 update!

🎨 The Professional Side
I’ve been a Certified Permanent Makeup Artist for 5 years now! I took a break for a while after having my little one but i am back and ready to rumble! My favorite part of PMU is watching my clients walk out the door feeling more confident then they did walking in! I specialize in powder brows, microblading, eyeliner, lips and corrections.

When I’m not in the studio, here’s what my world looks like:

🏡Home life: My husband and I have been side-by-side for 7 years! We’re raising a wild one-year-old and two teens. Life is busy, loud, and so full of love.

🐾The Zoo: We’ve got two cats, a dog, a gecko and a horse!

💕The Extras: Family and friends are everything to me, I’m a massive foodie, a lover of tattoos, love many different genres of music but most of all the sound of the guitar has me in a chokehold! I love making new things in the kitchen and have been on a huge health kick (i know, my poor family lol), I also work in a dare care at my gym!

Life is busy but it’s my kind of busy and I wouldn’t have it any other way💕

Photos from Venom Tattoo Parlor's post 02/14/2026
Photos from Define and Refine PMU's post 02/02/2026

Had the pleasure of doing brows! Swipe to see before and after video!🤌💕


01/19/2026

Hit me up for all of your permanent makeup needs! So excited to be back in business after my mommy break! I can’t wait to meet all of you beautiful ladies!❤️

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Orem, UT
84770