Principle Body Care

Beauty got complicated. We keep it real.

No 12-step routines. No mystery ingredients. No overthinking it.

Just thoughtfully made skincare and body care designed to feel good, work beautifully, and fit into real life.

Keep It Real. ✨

We’re closed. The website isn’t. 😏

For Labor Day only, take 20% off sitewide online with code:

LABORDAY20

That means skincare, candles, Fall For It, gifts — the whole thing.

Our Redlands shop is closed today, so this one is strictly for the couch shoppers.

20% off. Online only. Today only.

Fall has officially taken over at Principle. 🍂

Meet Fall For It — our seasonal blend of apple, pecan + sage. Warm, cozy, a little unexpected, and just polished enough to keep it from becoming another pumpkin-everything situation.

From candlelight to room-filling fragrance, this collection was made for slowing things down, making home feel a little better, and pretending the weather has fully cooperated.

Limited for the season.

KEEP IT REAL.
PRINCIPLE BODY CARE

“Natural” sounds simple.

It isn’t.

There’s no single official definition for what “natural” means in cosmetics, which is why we think the better question is:

What’s actually in the formula—and why is it there?

Prime is a good example of how we approach skincare: plant-based ingredients, targeted actives, botanical extracts, and a preservation system designed to keep the formula safe and effective.

Because skincare should do more than sound clean on a label.

It should earn the claim.

KEEP IT REAL.

Beach days, soccer sidelines, and salty air call for a little refresh. 🌊⚽

Yacht Club Refreshing Mist blends aloe and coconut into one easy mist for your face, hair, and body—because summer has no business leaving you feeling dried out.

Spritz. Refresh. Get back out there.

Summer isn’t over.

We’re just bringing the beach inside. 🌊

From coastal candles and coconut body care to bath-time escapes, our Beach Collection was made for slowing down—even when life refuses to cooperate.

Explore the collection online or visit us in downtown Redlands.

Keep It Real.

Meet your new escape: Lake House. 🌲✨

Sunflower. Cedarwood. Still water at dusk.

Inspired by slow evenings at the cabin, weathered docks beneath bare feet, lantern light flickering against pine trees, and the kind of quiet you can actually feel. Warm cedarwood drifts through the air while soft golden sunflower notes bring the comfort of late summer by the lake.

Light it when the world feels loud. Light it when you need to disappear for a while. Light it when you want home to feel like… home.

Welcome to the Lake House. 🕯️

Freshly handmade and poured with good vibes only ✨🥂

Our Blushing Mimosa Soap is a bubbly citrus-inspired bar crafted in small batches for a rich, creamy lather and a fresh, feel-good clean. Bright, playful, and almost too pretty to use. 🍊

Because handmade soap just hits different.

Your skin called. It’s asking for the Green Tea Ritual Body Butter. 🍵✨

Rich, whipped hydration with a soft, spa-like finish that melts into the skin without the heavy feel. Infused with calming green tea vibes and fresh bergamot energy for the kind of self-care moment that feels expensive (without booking the resort).

Smooth it on after a shower, throw on a robe, and pretend your responsibilities don’t exist for five minutes. 🤍

Reset. Sleep. Breathe.