Shades By Shan Cosmetics

Spreading the SBS love with some free makeup! 🤭🩷 where should we go next?!

Shades by Shan, San Francisco Bay Area, union square, Latina owned, women owned business, makeup on a mission, free makeup, JCPenney beauty, Ipsy boxes

Matt Lars | Makeup Artist | Content Creator showing off the Pearl Gel Liners. ✨ Which shade is your favorite? 😍

Shop your shade now at shadesbyshan.com & JCPenney online & in-stores
jcpenney beauty, gel liners, makeup look, eyeliner look, makeup on a mission, shades by shan, women owned business, latinas in beauty, makeup essentials

The lip combo of your DREAMS ✨😍💄

Get the look ⤵️:
Cold Brew Lip Liner
Dubai Matte Lipstick
Viki Lip Gloss

Shop it now at shadesbyshan.com & JCPenney online & in-stores 🛍️
lip combo, summer look, women owned business, makeup on a mission, lip products, shades by shan

Pumpkin Spice, Jess, or Ingleside... 🤎✨ Which one’s your favorite? Drop your pick below! 👇

Shop them now at shadesbyshan.com & JCPenney online & in-stores 🛍️
jcpenney beauty, lip kits, lip products of summer, women owned business, latinas in beauty

We have some really exciting news to share...

Shades By Shan has officially been named to the BeautyMatter Future50! 🎉

If you’re not familiar with BeautyMatter, it’s one of the most respected publications in the beauty industry. The Future50 recognizes the brands, founders, and companies shaping the future of beauty through innovation, impact, and growth.

As an independent, family-owned brand, this recognition means so much to us because it’s coming from the industry itself. It’s a reminder that the work we’ve been pouring into this brand for the last eight years is being seen.

A very special thank you to Janna Mandel, who was one of the very first beauty editors to tell our story and introduce us to the BeautyMatter community. Your belief in us early on truly meant more than you know.

For so long, we’ve been building this brand with our community behind us, and today it feels like we’re finally being recognized alongside the companies we’ve admired for years. It’s an incredibly humbling moment.

To everyone who has supported Shades By Shan—from placing your first order, to sharing our products, to cheering us on—this recognition belongs to you too.

Thank you for believing in us. We’re just getting started. 💗

We have some really exciting news to share...

Shades By Shan has officially been named to the BeautyMatter BeautyMatter Future50! 🎉

If you’re not familiar with BeautyMatter, it’s one of the most respected publications in the beauty industry. The Future50 recognizes the brands, founders, and companies shaping the future of beauty through innovation, impact, and growth.

As an independent, family-owned brand, this recognition means so much to us because it’s coming from the industry itself. It’s a reminder that the work we’ve been pouring into this brand for the last eight years is being seen.

A very special thank you to Janna Mandel, who was one of the very first beauty editors to tell our story and introduce us to the BeautyMatter community. Your belief in us early on truly meant more than you know.

For so long, we’ve been building this brand with our community behind us, and today it feels like we’re finally being recognized alongside the companies we’ve admired for years. It’s an incredibly humbling moment.

To everyone who has supported Shades By Shan—from placing your first order, to sharing our products, to cheering us on—this recognition belongs to you too.

Thank you for believing in us. We’re just getting started. 💗

Our cutie founders 💕

🎉 THE BERRY BIG FINALE! 🎉

It’s the LAST day of our 8 Days of Birthday Giveaways, and we’re ending our birthday celebration with our biggest giveaway yet! ✨

We’ve teamed up with one of our favorite girls, Analiza Garcia, to bring one lucky winner the ultimate beauty prize package! 💖

🎁 ONE winner will receive:
💨 A Dyson
💄 Shades By Shan products valued at over $300

How to enter:
• Follow Shades By Shan Cosmetics & Analiza Garcia
• Repost & share this post
• Tag a friend who would love this giveaway
• Sign up for our SMS & email list with link in bio

Winner will be announced via our Stories and personally DM’d from THIS account only on June 30th.
Must be 18+ and located in the U.S. to enter.

Disclaimer: This giveaway is not affiliated with or sponsored by Instagram or Facebook.

BeautyGiveaway