Ethos Plastic Surgery
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Thank you! Welcome to Ethos Plastic Surgery, a high-tough, boutique cosmetic surgery practice in the heart of San Francisco.
High-touch, boutique cosmetic surgery practice located in the heart of San Francisco
For more information or questions, please contact our instagram @ethosplasticsurgery. Our philosophy is to create an experience and expression of soft, gentle beauty - through a soft touch, a gentle approach, and a beauty that radiates from the inside out. Come experience unparalleled care from a Harvard-trained aesthetic plastic surgeon with gifted hands, a sincere devotion to patients, and an eye for elegant, natural results. Our signature Bay Area look features a unique blend of sophistication and refinement that is seen in every detail. Dr. Ginger Xu, the founder of Ethos Plastic Surgery, completed her education and training at the top institutions in the country. In addition to her stellar academic background, she is a perfectionist with technical finesse, a keen eye for aesthetics, and a genuine warmth for her patients. Dr. Xu's educational background includes:
- Stanford University, B.S. 2004
- NYU School of Medicine, M.D. 2008
- UCSF Medical Center, Plastic and Reconstructive Surgery Residency 2015
- Harvard BIDCM, Aesthetic Plastic Surgery Fellowship 2016
- Board Certified by the American Board of Plastic Surgery 2017
09/30/2026
A complete reset — tailored to her anatomy and goals.✨
This patient underwent a mommy makeover combining a tummy tuck with a breast lift and implants — 320cc Demi Profile Motiva silicone gel smooth round implants, placed in Dual-Plane 2. Each element of the procedure was designed to work in harmony, restoring both the breast and abdomen in a single surgery.
Click the link in our bio to book a consultation. 🤍
ethosplasticsurgery
09/30/2026
A complete reset — tailored to her anatomy and goals.
This patient underwent a mommy makeover combining a tummy tuck with a breast lift and implants — 320cc Demi Profile Motiva silicone gel smooth round implants, placed in Dual-Plane 2. Each element of the procedure was designed to work in harmony, restoring both the breast and abdomen in a single surgery.
Click the link in our bio to book a consultation. 🤍
09/28/2026
One patient. Three milestones.
Pre-op, 1 week post-op, and 6 weeks post-op — this is what the subfascial breast augmentation journey looks like from start to early results.
Unlike dual-plane placement, where implants often sit high and swollen in the early weeks, subfascial augmentation offers a noticeably faster recovery with results that look natural from the start. That said, even with subfascial placement, some swelling is present at one week. By six weeks the implants have begun to settle and drop into a more natural, teardrop shape — with full settling continuing over the course of a year.
Click the link in our bio to book a consultation. 🤍
The same implant size can look dramatically different from one person to the next — and there’s a reason for that.
Chest width, height, BMI, existing breast tissue, and even rib cage structure all influence how an implant sits, projects, and appears. There are many variables at play, which is why an in-person consultation is so valuable.
At Ethos Plastic Surgery, patients have the opportunity to handle the implants in person and try on sizers — creating that moment of clarity where the right choice becomes obvious.
Click the link in our bio to book a consultation. 🤍
The same implant size can look dramatically different from one person to the next — and there's a reason for that.
Chest width, height, BMI, existing breast tissue, and even rib cage structure all influence how an implant sits, projects, and appears. There are many variables at play, which is why an in-person consultation is so valuable.
At Ethos Plastic Surgery, patients have the opportunity to handle the implants in person and try on sizers — creating that moment of clarity where the right choice becomes obvious.
Click the link in our bio to book a consultation. 🤍
09/22/2026
Every great result starts here. 🤍
Meet Amy and Erik — Dr. Xu’s A-team in the OR. The precision, trust, and good energy in this room is reflected in every result. That’s the Ethos standard.
The short answer is yes — and for many patients, this is one of the most meaningful parts of the result.✨
During a breast reduction or lift, the ni***es are repositioned to a more anatomic, youthful location — at or above the breast fold and centered on the breast mound. How much repositioning is needed depends entirely on the patient’s starting anatomy.
For patients where significant drooping has occurred, the change in ni**le position alone can be remarkably impactful.
Click the link in our bio to book a consultation. 🤍
The short answer is yes — and for many patients, this is one of the most meaningful parts of the result.
During a breast reduction or lift, the ni***es are repositioned to a more anatomic, youthful location — at or above the breast fold and centered on the breast mound. How much repositioning is needed depends entirely on the patient's starting anatomy.
For patients where significant drooping has occurred, the change in ni**le position alone can be remarkably impactful.
Click the link in our bio to book a consultation. 🤍
09/15/2026
Shape, volume, and lift — addressed in a single procedure.
This patient underwent a breast lift with implants — 285cc Demi Profile Motiva silicone gel smooth round implants, placed in Dual-Plane 2.
Click the link in our bio to book a consultation. 🤍
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490 Post Street, Suite 1701
San Francisco, CA
94012
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