Beauty By Alicia

🚨 LIP EMERGENCY 🚨

Sun-fried lips staging a full meltdown after a day in the Scottsdale heat? Same.

Introducing the Citrus Squeeze — my Lip Mask Summer Recovery, standing by like the paramedics your lips didn't know they needed. Peeling, cracked, crying for help? I got you.

10 minutes. Zero drama (after this). Lips that feel human again.

Because "my lips are fine" is the biggest lie we tell ourselves every summer. 🍊

Link in bio before you reach for the chapstick graveyard in your junk drawer.

This is what happens when I let AI answer "what's your villain era look like." 💕

22 years in the treatment room, thousands of faces, and apparently my alter ego drives the car I'm manifesting and drinks something glowing at a gas station at midnight. No notes.

Meanwhile the real me is over here explaining why your skin barrier matters more than your 10-step routine. Somehow both are equally iconic.

She's out here strutting. I'm out here booking facials. Link in bio.

Tonight a client told me something that made my whole week. 🥹

She's been in for microneedling + facials for a while now, working on her rosacea. Her dermatologist has her on a prescription treatment for the visible veins on her nose — and tonight she told me it's finally working. Really working.

Here's the thing people don't realize: skin that's inflamed and imbalanced isn't thriving, it's surviving. It's in defense mode. You can hand it the best prescription in the world and it still has to fight through all that imbalance before it can even do its job.

But once you've spent months calming the inflammation and supporting the skin barrier — helping the skin do what it already knows how to do, heal itself — the skin isn't fighting anymore. It's ready. And now that prescription actually gets to work the way it was designed to.

Microneedling and facials weren't replacing her dermatology treatment. They were building the foundation underneath it.

Healthy skin isn't just about how it looks. It's about function. And when the function is there, everything you put on top of it works harder for you.

Protect the skin. Stimulate its natural abilities. Watching it come full circle like this? This is why I still love this job 22 years in. 💛

MicroneedlingResults SkinBarrier HealthySkinJourney

Microneedling opens the door. This is what walks through it. 💉✨

Tiny controlled channels + a bio-peptide serum = your skin actually absorbing what you put on it instead of just sitting on the surface doing nothing. That's the whole game with microneedling — it's not just about the needles, it's about what you feed the skin right after.
This is why I don't rush this step. Rebuilding collagen from the inside out isn't a "slap it on and hope" situation — it's strategy.

Your skin in 2 weeks is gonna thank you. 🩷
📍 Book your microneedling session — link in bio

New signature treatments have landed ✨

Beauty Rest Wellness Facial— $225
Dermaplaning + enzyme peel + microcurrent + LED therapy + our XO8 Glow Recovery Mask. Results AND relaxation, all in one session. Skin walks out smooth, sculpted, and glowing while your nervous system finally gets to reset too.

Signature Lymphatic Glow Facial — $175
Lymphatic technology + peptide serums + LED therapy to detox, de-puff, and bring back that real, healthy vitality. Includes steam, double cleanse, extractions, and finishes with signature day protection.

Two treatments. Two totally different experiences. Both built to actually deliver.

Ready to feel the difference? Book online or DM me to set up a consultation — link in bio 👆

Happy Friday!

Why I Switched My Lip Line (And Why Your Lips Deserve the Upgrade)

For over a decade, Pastology was my go-to for lip care in the studio. I loved it, my clients loved it, and it did its job well. But after 22 years in this industry, I've learned that loyalty to a product only goes as far as the results — and when something better comes along, I owe it to you to make the switch.

That's why I'm so excited to introduce Bowler to Beauty by Alicia.

Why Lips Are Different From the Rest of Your Skin
Here's something most people don't think about: lip anatomy is nothing like the rest of your face. Your lips have no pores. That means they can't produce their own oil, and they can't self-hydrate or self-heal the way the rest of your skin can. Every bit of moisture, repair, and protection has to come from the outside in.
I have sensitive lips myself, so this isn't just professional knowledge — it's personal. What we put on our lips matters just as much as what we put on our skin. Maybe more, since our lips can't do the work for themselves.

I'm now carrying two Bowler products in-studio:
Lip Mask Summer Recovery — a daily lip gloss formulated with peptides, squalane, vitamin C & E, arnica, and aloe. It's built to help recover lips that are dry, sun-exposed, and worn down by summer heat.
( limit edition) 26$

Lip Gloss Renewal Treatment — a year-round treatment with arnica, vitamin E, calendula, and aloe. It's lightly tinted with a whipped-sugar flavor that's genuinely delightful. A little goes a long way here.$24
An Investment, Not a Splurge
I know that number might catch your eye, but that price reflects the quality of what's inside — real actives, real repair ingredients, not filler. Healthy lips are a journey just like healthy skin is, and this is a tool worth having in your routine.
Both are available now, in-studio. I can't wait for you to try them.
— Alicia

Me, reintroducing you to a peel I've been quietly obsessed with for a while now 🩷

Yes, I've been holding out on you. The Aura365™ isn't new to me — it's just new to you. Smart tech that calms the skin before it exfoliates, so you get results without your face filing a complaint.
And the home care kit? Not just a cute box. This is the "keep your peel results from ghosting you in three weeks" kit.

Skincare isn't a one-and-done. It's a relationship. Let's have one. 🩷

Beauty by Alicia | Old Town Scottsdale
$175 Book Link In Bio

🩷 Philosophy behind Beauty by Alicia