Fzotic

What’s your strategy for nose blindness?

Extrait drops this week. Comment “EXTRA” for early access.

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Comment “HUMAN” for my Sunday newsletter: weekly insights about scent and creativity from a working perfumer.

This was a life-changing shift for me. Can’t believe it’s been a year!

My mom was French. This was my first time back now that both my parents have passed. I was raised bilingual but only ever lived in France for a few months at a time. Still, it’s always felt my other home.

I’ve been coming to the Loire Valley since I was a baby. I probably see France a little differently. I’m drawn to quiet details: overgrown kitchen gardens, flowers claiming forgotten corners, the fairytale light in village alleyways. Thought you might appreciate seeing France through these eyes.

What’s the first thing you ask yourself when choosing a new fragrance? Drop it in the comments.

Here’s how I’m doing weekends after a year of intense elder care.

Feels good to step back into the light.

Is your fragrance “underperforming”?

Life update.