ItalWax USA

When you see someone pick up THIS much wax what’s your first thought?

A) That’s perfect.
B) That’s risky.
C) Straight to jail.
D) Needs more wax.
😆👇

PRO No. 5️⃣

Certified Italwax Trainer Guido Cuomo The Bare Man|Port Chester, NY reveals his go-to wax for Manzilian waxing 🎓

If you could choose just ONE wax for sc***um waxing, what would it be? 👀

Product used in this video:
💚 Emerald Top Line Hard Wax

What does waxing vs shaving sound like?😁

Most wax brands don’t actually make wax.

And that’s not a bad thing.

There are plenty of great brands that choose to focus on education, marketing, distribution, or building a community rather than manufacturing.

But when a brand doesn’t manufacture its own wax, it doesn’t control every step of the process — from the formula and raw materials to production and quality control.

We do.

At Italwax, we develop, test, and manufacture our products in Italy. Every formula. Every batch. Every bead.

Because when you’re responsible for making the wax, you’re responsible for its quality.

🇮🇹 Italwax. Made, tested & manufactured in Italy.

🏆 Want to compete in Skin Games one day?

Then listen to someone who’s actually been there.

Not just been there…
✨ Won Skin Games
✨ Became Waxer of the Year 2026

In this video, Elizabeth is sharing a few things she wishes every competitor knew before stepping onto the competition floor.

Some of them are about technique.
Some are about preparation.
And some are the kind of details nobody thinks about until it’s too late 👀

One thing that wasn’t a difficult choice?

The products.

The best competitors want products they know, trust, and work with every day.

Elizabeth chose Italwax 🤍

Drop a 🏆 below if competing in The Skin Games is on your beauty bucket list.

What’s the biggest lesson you learned?

PRO No. 4️⃣

If it’s just a few stragglers, try working in the opposite direction of growth during your cleanup. If most of the hair is still growing the same way, stick with the original direction.

Sometimes the smallest adjustments make the biggest difference 💛

🎥 Tip by 👑

Not the influencers assuming the wax appointment is free before we even say hi 🤭

Like babe…
these wax beads are expensive too 🫶

One thing beauty school DOESN’T really teach enough? 👀

How to actually GROW in this industry ✨

Because successful waxers today aren’t just waxing.
They’re building brands.
Creating communities.
Growing online.
Teaching.
Becoming trainers.
Opening businesses 🤍

Join our FREE webinar:
✨ LET Italwax PRODUCTS BUILD YOUR SUCCESSFUL BUSINESS
📅 June 10
⏰ 1 PM EST
with Maylin Chai-Hong
Maylin’s journey from client → trainer → distributor is exactly the kind of story more estheticians need to hear 👀

We’re talking about the real business side of beauty:
✨ branding
✨ social media
✨ client retention
✨ becoming an educator/trainer
✨ growing beyond the wax room

PLUS:
🏆 webinar certificate
🏆 counts toward the 12-certification journey
🏆 chance to get your personal trainer education sponsored by Italwax

FREE registration — link in bio 🔗

Wax Besties, ONLY 36 SPOTS LEFT for Italwax Day Texas 🔥

And this is NOT just another beauty event:

✨ live demos
✨ shopping
✨ giveaways
✨ competitions
✨ networking

Basically, a giant room FULL of waxers 👀

AND YES — someone is winning a trip to ITALY! 🇮🇹

Together with Bee Line Industries — our trusted Texas partner and official distributor 🐝

📍 June 22
📍 Spring, Texas

The last spots are going FAST!

Register now — link in bio 🔗

One thing about smart waxers 🤫

They don’t just “raise prices”.
They make the service feel MORE premium ✨

A gentle enzyme exfoliation before waxing is such an easy little upgrade:
✨ smoother-feeling skin
✨ better prep before waxing
✨ more luxurious experience for the client

And the best part?
Clients actually LIKE add-ons like this because it feels like extra care, not a random upsell.

A few upgraded appointments later and the jar basically pays for itself.

Tiny service upgrade.
Featured in the video: Italwax Enzyme Powder 🫶