Julianna's Perfume

This beauty will be available tonight at 5pm PST / 8pm EST.

𝐎𝐥𝐟𝐚𝐜𝐭𝐨𝐫𝐲 𝐍𝐨𝐭𝐞𝐬
Top: Milk, Oat
Mid: Almond Cookie, Vanilla Powder
Base: Tonka Beam, Musk, Suede

𝐀𝐛𝐨𝐮𝐭 𝐡𝐞𝐫
Some letters are never sent.
They stay folded between the pages of a favorite book, softened by time and held onto for reasons even we don't fully understand. Not because they needed to be read, but because they remind us that tenderness once existed. That someone once cared enough to write.

Milk Letter lives inside that feeling.

It opens with the gentle comfort of fresh milk and warm oats. The scent is soft from the very first breath, creamy without feeling rich, familiar without becoming ordinary. It carries the quiet warmth of a slow morning, when the world outside can wait a little longer.

As it settles, almond cookie and vanilla powder begin to unfold. The sweetness is delicate, almost powdered, like flour dusted across a wooden table or the faint aroma lingering in a kitchen long after something beautiful has been baked. Nothing feels sticky or overly indulgent. Instead, it is light, comforting, and inviting.

The dry down melts into tonka bean, soft musk, and supple suede. The musk keeps everything close to the skin, while the suede adds a touch of warmth, like the worn sleeve of a favorite jacket or the cover of a journal that's traveled through the years. Tonka wraps around it all, adding a creamy depth that feels more like memory than dessert.

𝑀𝘪𝑙𝘬 𝘓𝑒𝘵𝑡𝘦𝑟 𝑠𝘮𝑒𝘭𝑙𝘴 𝘭𝑖𝘬𝑒 𝑤𝘢𝑟𝘮𝑡𝘩 𝘱𝑟𝘦𝑠𝘦𝑟𝘷𝑒𝘥 𝘪𝑛 𝑝𝘢𝑝𝘦𝑟 𝑎𝘯𝑑 𝑡𝘪𝑚𝘦. 𝑀𝘪𝑙𝘬𝑦, 𝘱𝑜𝘸𝑑𝘦𝑟𝘺, 𝑎𝘯𝑑 𝑠𝘰𝑓𝘵𝑙𝘺 𝘴𝑤𝘦𝑒𝘵, 𝑖𝘵 𝘭𝑖𝘯𝑔𝘦𝑟𝘴 𝘸𝑖𝘵ℎ 𝑡𝘩𝑒 𝑞𝘶𝑖𝘦𝑡 𝑐𝘰𝑚𝘧𝑜𝘳𝑡 𝑜𝘧 𝘴𝑜𝘮𝑒𝘵ℎ𝘪𝑛𝘨 𝘥𝑒𝘦𝑝𝘭𝑦 𝑓𝘢𝑚𝘪𝑙𝘪𝑎𝘳. 𝐼𝘵 𝘪𝑠 𝑡𝘩𝑒 𝑠𝘤𝑒𝘯𝑡 𝑜𝘧 𝘴𝑙𝘰𝑤 𝑚𝘰𝑟𝘯𝑖𝘯𝑔𝘴, ℎ𝘢𝑛𝘥𝑤𝘳𝑖𝘵𝑡𝘦𝑛 𝑤𝘰𝑟𝘥𝑠, 𝘢𝑛𝘥 𝘵ℎ𝘦 𝘳𝑎𝘳𝑒 𝑘𝘪𝑛𝘥 𝘰𝑓 𝑡𝘦𝑛𝘥𝑒𝘳𝑛𝘦𝑠𝘴 𝘵ℎ𝘢𝑡 𝑎𝘴𝑘𝘴 𝘧𝑜𝘳 𝘯𝑜𝘵ℎ𝘪𝑛𝘨 𝘦𝑥𝘤𝑒𝘱𝑡 𝑡𝘰 𝘣𝑒 𝑟𝘦𝑚𝘦𝑚𝘣𝑒𝘳𝑒𝘥.

It’s restock day! ✨ Shop today at 5PM PST / 8PM EST, featuring the debut of our newest fragrance, Milk Letter. Set an alarm, pour a little treat, and meet us there.

I hope you’ve been enjoying your July 4th goodies.

We’ve been closed for a little while, taking our time. You may have noticed packages landing on your doorstep a little quicker lately. Shipping out of Colorado has been such a nice shift for us, being more centrally located has helped everything move faster and smoother.

This Thursday July 23rd, we’re opening again for a restock at 5PM PST / 8PM EST.

And inside this restock is our newest release: Milk Letter.

Milk Letter started in early 2025 in Paris, France, where we worked with a few noses on this creation. Each of our scents begin with a concept, many conversations with our noses and chemists, and whole lot of back and forth.

A little more of this.
A little less of that.
Wait, not quite.
Okay… yes. That's it.

From there, we blend, bottle, and then let her sit. Milk Letter has now been macerating for well over three months, and she’s finally ready.

If you ordered from us around Mother’s Day, you may have already received a sample of Milk Letter. Many of you reached out about it. "When will it release", "Can I order it now." "Are all 7 releasing now?" Thank you for your love for this creation and all the others, it's always very appreciated.

This one took me by surprise.

It’s milky, but we didn't want sugary milk. More like the soft creaminess of a combination of milk, oat and almond. Along with vanilla powder, tonka, musk, and suede sitting close underneath. It's gentle, it's welcoming, it's not heavy and it's quietly comforting with just the smallest hint of sweetness.

Thank you for supporting our creations and giving these scents a real life beyond our little factory.

Tap the button below to see each scent that will be available during our Thursday restock. You can now use our window shopping feature to preview the products, read their descriptions and notes, see what they’re inspired by, and even pre-load your cart so that once we open, checkout is just a couple clicks away.

Enjoy, and we’ll see you Thursday.

In just a few hours, our 4th of July Sale will come to an end.

If you've been meaning to place an order, or you've been thinking about going back for one more, this is your last opportunity before everything returns to regular pricing.

JP+ Members: 35% OFF the entire store
Non-Members: 20% OFF the entire store

Thank you for making this another fun week. We appreciate your support and can't wait to get your order packed and on its way.

Our 4th of July Sale ends tomorrow.

If there's a fragrance you've been meaning to pick up, or something sitting in your cart, now's the time. Tomorrow is your last full day to save before everything returns to regular pricing.

JP+ Members: 35% OFF the entire store
Non-Members: 20% OFF the entire store

Our 4th of July Sale is ending soon.

If you've been planning to place an order, now's a great time to do it before the sale comes to a close.

JP+ Members: 35% OFF the entire store
Non-Members: 20% OFF the entire store

Now Available!

Olfactory Notes
Top: Blooming Petals, Morning Mist
Mid: Marshmallow, Vanilla Orchid
Base: Fluffed Vanilla, Petal Musk

About Her
Some flowers announce themselves.

Others are discovered only when you lean in.

They bloom quietly, carried by the morning air before the world has fully awakened. Dew still clings to the petals, the light is soft around the edges, and everything feels impossibly gentle. There is a kind of beauty that never asks to be noticed, yet somehow becomes the one you remember most.

Mirabelle lives in that quiet kind of bloom.

It opens with delicate blooming petals wrapped in the cool freshness of morning mist. The florals are airy rather than lush, creating the feeling of walking through a garden just after sunrise, when every blossom seems lighter, cleaner, and touched by the first light of day.

As the fragrance unfolds, marshmallow begins to emerge beside vanilla orchid. The sweetness is soft and cloudlike, adding texture instead of weight. It never feels sugary or gourmand. Instead, it gives the florals a gentle warmth, as though each petal has been dusted with the faintest veil of vanilla.

The dry down settles into fluffed vanilla and petal musk, leaving behind a scent that feels impossibly smooth against the skin. The vanilla becomes airy and luminous, while the musk carries the memory of the flowers long after they've faded from view. It doesn't trail loudly behind you. It lingers quietly, inviting someone to come closer.

Mirabelle smells like fresh petals resting beneath the morning sky, wrapped in soft vanilla and clean skin. Light, graceful, and effortlessly comforting, it captures the feeling of a flower that blooms not for attention, but simply because it's time.

Can we all agree that the dry down has humbled us at least once?

Five minutes:

"Hmm..."

Thirty minutes:

"Wait a second..."

Two hours:

"Okay... I owe you an apology." 😅

It gets me every single time.

—

Our 4th of July Sale is still live with 35% OFF for JP+ Members, 20% OFF for Non-Members, plus FREE shipping and 2 FREE samples with every order.

Hope you're having fun exploring the collection!

Available Tomorrow, July 4th at 9am PST / 12pm EST

Olfactory Notes
Top: Blooming Petals, Morning Mist
Mid: Marshmallow, Vanilla Orchid
Base: Fluffed Vanilla, Petal Musk

About Her
Some flowers announce themselves.

Others are discovered only when you lean in.

They bloom quietly, carried by the morning air before the world has fully awakened. Dew still clings to the petals, the light is soft around the edges, and everything feels impossibly gentle. There is a kind of beauty that never asks to be noticed, yet somehow becomes the one you remember most.

Mirabelle lives in that quiet kind of bloom.

It opens with delicate blooming petals wrapped in the cool freshness of morning mist. The florals are airy rather than lush, creating the feeling of walking through a garden just after sunrise, when every blossom seems lighter, cleaner, and touched by the first light of day.

As the fragrance unfolds, marshmallow begins to emerge beside vanilla orchid. The sweetness is soft and cloudlike, adding texture instead of weight. It never feels sugary or gourmand. Instead, it gives the florals a gentle warmth, as though each petal has been dusted with the faintest veil of vanilla.

The dry down settles into fluffed vanilla and petal musk, leaving behind a scent that feels impossibly smooth against the skin. The vanilla becomes airy and luminous, while the musk carries the memory of the flowers long after they've faded from view. It doesn't trail loudly behind you. It lingers quietly, inviting someone to come closer.

Mirabelle smells like fresh petals resting beneath the morning sky, wrapped in soft vanilla and clean skin. Light, graceful, and effortlessly comforting, it captures the feeling of a flower that blooms not for attention, but simply because it's time.

Hi fam,

After years of careful observation, we've reached one scientific conclusion...

The phrase,

"I'm just going to take a quick look."
..has never actually meant "a quick look."

Twelve Facebook groups, ten subreddits and fifty tik tok videos later, you're comparing marshmallow frags like it's your full-time job.

We're not judging. We've done it too. 😄

—

The 4th of July Sale is still going strong.

JP+ Members: 35% OFF
Non-Members: 20% OFF

FREE shipping + 2 FREE samples on every order.