SoPure
Safe AND clean cleaning products that actually work. No compromises. Plant-powered. Made in Johannesburg since 2005. Lovingly gentle. Unquestionably effective.
Our love and respect for all life – in balance – is why we started making our household cleaning and laundry products – and our anti-allergen range for linen; and skin and body cleansers. Because we couldn’t find what we were looking for on the shelf, we decided to make it. We realised that putting nature on the shelf was the solution – not the problem. Billions of years of experience has gone into creating products that been developed in nature’s laboratory – and we’re just making the beauty of nature’s all-knowing and wonderful experience worthwhile to everyone. Because if we look after today, tomorrow looks after itself – and that make us happy. So we pegged the quality of our products on effective and yet gentle standards – nothing less than good enough, gentle enough and safe enough for our babies. Smart cleaning for all lifestyles – for generations to come. Kindly respectful of our greater environment – the beautiful big home called earth which we all need to share in and protect with understanding love. We are naturopaths and know the power of aromatherapy and quality essential oils to heal and cleanse. Our range of products is everything needed to keep homes and floors, kitchens and dishes, bathrooms and loos spotless and germ free; laundry and clothing for babies, adults and elderly soft and stainlessly clean. We understand that efficacy and quality go hand-in-hand which is why we will never compromise on the standards of the ingredients in our products. Our range of products is completely comprehensive - everything to suit anyone, everyone, every lifestyle, everyday. Wake up to life free from nasties and full of good nature. No toxic chemicals; no harsh additives; no fake scents and manufactured compounds that can cause allergic reactions and be harmful to our planet; our water and animals. The SoPure™ revolutionary product range has been developed through years of research and innovation. Our products are unique in their sterilisation process and are the only patented disinfecting and sanitation products of their kind. SoPure™ products eliminate viruses, bacteria, fungi, yeasts (wild strains) and moulds via our technology that processes water without the use of any chemicals or additives. You can drink it, wash with it, inhale it, and use it in steam and ice, in food and to disinfect surfaces and water. We have extensive approvals for its use in food processing, surface disinfection, medical and dental applications in the USA, UK, Germany and South Africa. So Pure Laboratories create products that just work because they are full of good nature that genuinely works. Happy people. Happy planet. Healthy planet. Healthy people.
16/09/2025
Africa doesn’t need your bleach.
When you’re overlanding, you quickly realize the bush has its own rules. The dust sticks, the rivers run wild, and the earth doesn’t forgive shortcuts. Yet people still drag city chemicals into places that were perfect before we touched them.
So here’s the trade-off:
1. Poison the ground you camp on, or choose products that leave it the way you found it. 2. Breathe in fumes, or breathe in the night air.
3. Live as a visitor, or live as a parasite.
We clean with SoPure because it makes sense. Not because it’s trendy, but because it means we can stand by the fire at night and know we’re not part of the problem.
A healthy you. A healthy place. A future worth driving towards. BIG thanks to for their spectacular 📸 can’t wait to see more adventures out of this crew!
28/08/2025
28/08/2025
Spring says it best: 💛 + 💚 = ✨ SoPure sparkle ✨
Natural cleaning that feels as good as it looks.
27/08/2025
X HERE WE GO! Again! 💙💚 🚲 🌺
28/07/2025
Best pair of white sneakers I ever owned. Had this pair for 3 years. They’re tired. They’re clean. SoPure Shake & Spray Stain Remover & No Sweat Sports Wear Wash for the WIN!
10/06/2025
🌟 🌟 🌟 🌟 🌟 5 star review from Minette
The hand-wash's fresh fragrance effectively removes kitchen smells , without irritating my very sensitive skin or leaving it dry. Will certainly order again
https://sopure.co.za
30/04/2025
Tell Us You Have Kids….? Without telling Us! And on this day Simon Fish (the penguin) had to get washed with the bra! We love them dearly! Therefore we’ll only use the best NoSweat Sports Wear Wash! 🧼
17/04/2025
If it resonates; drop a comment & like it!
12/03/2025
Not just for washing hands! brushes too!
05/03/2025
Think about this… if you’re somewhere between 18 and 22 years old your mom may have used this when you were a baby! CRAZY THOUGHT HEY?! 😁💚We started this journey 22 years ago to help moms and babies feel their best knowing we’re here to help make tidying and so much more an enjoyable experience! If you’re
Click here to claim your Sponsored Listing.
Category
Telephone
Website
Address
25 Daventry Lane Longlake
Johannesburg
1609
Opening Hours
| Monday | 09:00 - 17:00 |
| Tuesday | 09:00 - 17:00 |
| Wednesday | 09:00 - 17:00 |
| Thursday | 09:00 - 17:00 |
| Friday | 09:00 - 14:00 |
Alerts
Be the first to know and let us send you an email when SoPure posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
