Cape Flora SA
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Cape Flora SA, is a non-profit company (NPC) established in 2005 with the purpose of identifying and addressing the strategic needs of the fynbos and protea industry.
05/08/2026
A little reminder that nature has never been afraid of colour.
Layers of proteas, soft textures and shades of pink, all grown in the Cape and gathered in one beautifully wild display.
Meet Adriaan, the farm foreman whose role carries the flowers far beyond the fields.
From picking the blooms to transporting them safely to the airport, Adriaan is part of every important step in their journey. Knowing that the flowers have been carefully handled and are ready to continue on to their destination is something he takes great pride in.
His favourite fynbos is the King Grande, and the part of his work he enjoys most is harvest season, when the farm is at its busiest and the flowers are ready to begin their journey.
Let's celebrate Adriaan and the many dedicated people whose care, experience and hard work keep the fynbos industry moving.
31/07/2026
For this edition of ๐ฏ๐๐๐๐๐๐ ๐๐ ๐ญ๐๐๐ ๐ช๐๐๐๐๐, we found inspiration in the pistachio โ soft, nutty and quietly playful.
With its gentle green tones, creamy shell and earthy warmth, the pistachio offers a palette that feels both natural and refined, subtle at first glance, but full of texture and character.
This arrangement captures that feeling through fresh green botanicals, warm brown accents and soft cream textures. The rounded baubles echo the pistachioโs organic shape, while the feathery grasses bring lightness, movement and a touch of softness.
Together, these botanicals create a piece that feels fresh, textural and unexpectedly charming, a playful interpretation of natureโs quieter colours.
๐ ๐ต๐ฎ๐ฟ๐๐ฒ๐๐ ๐๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ฒ๐ฑ ๐ถ๐ป๐๐ผ ๐ณ๐น๐ผ๐๐ฒ๐ฟ๐.
๐ ๐ฐ๐ผ๐น๐ผ๐๐ฟ ๐๐๐ผ๐ฟ๐ ๐๐ผ๐น๐ฑ ๐๐ต๐ฟ๐ผ๐๐ด๐ต ๐ฏ๐ผ๐๐ฎ๐ป๐ถ๐ฐ๐ฎ๐น๐.
๐ช๐ฒ๐น๐ฐ๐ผ๐บ๐ฒ ๐๐ผ ๐๐ฎ๐ฟ๐๐ฒ๐๐ ๐ถ๐ป ๐๐๐น๐น ๐๐ผ๐น๐ผ๐๐ฟ.
24/07/2026
Exporting proteas and other fynbos requires careful post-harvest handling to preserve quality, reduce moisture loss and maintain vase life throughout the journey.
Immediately after harvesting, stems are placed in buckets of water and transported by tractor to the pack shed. At the facility, each stem is processed by cutting it to an exact length, removing lower leaves and checking the flower for size, maturity, damage and overall export quality.
The flowers are then packed dry into ventilated export cartons. Packing rate depends on the variety and flower size; larger proteas require more space and fewer stems can therefore be packed into each carton.
Before dispatch, the cartons undergo a final quality-control inspection and are transferred to cold storage. The aim is to have as little interruption as possible in the temperature-controlled system, known as the cold chain, which continues through road transport, airport handling and air freight to the final destination. Maintaining low and stable temperature slows respiration, reduces water loss and delays flower ageing.
Most shipments travel by air. Flowers can be harvested and packed during the day, delivered to the airport the same evening, loaded onto a flight the following day and reach the destination market soon afterwards. Sea freight is also used for suitable products, with a typical transit time from South Africa to Europe of approximately 21 days.
The Netherlands is one of the principal destinations for Cape Flora exports and plays an important role in the international flower trade.
On arrival, a small section is removed from the base of each stem before the flowers are placed in clean water. This exposes fresh vascular tissue and assists water uptake after dry transport.
Cape Flora SAโs annual export volumes include approximately:
๐ 2.5 million bouquets
๐ฆ 550,000 cartons of flowers
๐ฟ 75 million stems per year
October is the peak export period for fynbos, with approximately 1,000 tons of flowers exported during this month.
22/07/2026
For this edition of ๐๐๐ซ๐ฏ๐๐ฌ๐ญ ๐ข๐ง ๐
๐ฎ๐ฅ๐ฅ ๐๐จ๐ฅ๐จ๐ฎ๐ซ, we found inspiration in the coconut, soft, earthy and beautifully understated.
A fruit known for its natural contrast, the coconut brings together a creamy white interior and a textured, fibrous outer shell which is simple, organic and full of quiet character.
This bouquet captures that balance through soft cotton, warm dried fynbos and earthy brown tones. The white cotton reflects the gentle freshness of coconut flesh, while the dried stems, seed pods and natural textures echo the rustic fibres and coastal warmth.
Together, these botanicals create a bouquet that feels calm, grounded and textural, a softer interpretation of harvest, shaped by natureโs neutral palette.
๐ ๐ก๐๐ซ๐ฏ๐๐ฌ๐ญ ๐ญ๐ซ๐๐ง๐ฌ๐๐จ๐ซ๐ฆ๐๐ ๐ข๐ง๐ญ๐จ ๐๐ฅ๐จ๐ฐ๐๐ซ๐ฌ.
๐ ๐๐จ๐ฅ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ฒ ๐ญ๐จ๐ฅ๐ ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐๐จ๐ญ๐๐ง๐ข๐๐๐ฅ๐ฌ.
๐๐๐ฅ๐๐จ๐ฆ๐ ๐ญ๐จ ๐๐๐ซ๐ฏ๐๐ฌ๐ญ ๐ข๐ง ๐
๐ฎ๐ฅ๐ฅ ๐๐จ๐ฅ๐จ๐ฎ๐ซ.
20/07/2026
Ever noticed the little protective sleeves around some of our proteas and wondered what theyโre for? ๐ธ
These sleeves play an important role in protecting the flower heads from natural elements such as sunburn, wind chafing, and even the sharp claws of sugarbirds.
Their purpose is simple: to help preserve the quality and appearance of the blooms until the perfect moment, almost like a protective cover for a wedding dress.
A question we often get is whether they affect birds or pollination. The answer is no. Cultivated proteas are harvested in their soft-tip stage, which means they are picked before they are fully open, at a point when birds and insects are not yet actively feeding on them. This means the sleeves do not interfere with natural pollination or feeding cycles.
Itโs also important to note that these sleeves are not single-use. They can be reused if not damaged.,.
Ultimately, these protective sleeves help ensure the quality of export-grade flowers, supporting local farms, sustaining jobs, and contributing to the South African agricultural economy.
Behind every bloom is a lot of care, thought and hard work. ๐ฟ
This is how Cape Flora SA is giving back today ๐ท
For Mandela Day, we visited the Drakenstein Palliative Hospice in Paarl to deliver flowers to the nurses and patients, sharing a little brightness and appreciation with those who give care every day.
Because giving back does not always have to be grand. Sometimes, it starts with a thoughtful gesture and a beautiful flower.
67 minutes with Cape Flora SA ๐ธ
In honour of Mandela Day, we visited Stellenbosch Hospice NPC to share flowers with the dedicated nurses and patients.
It was a small gesture of kindness, appreciation and connection, and a reminder that even the simplest act can bring a little colour and joy to someoneโs day.
17/07/2026
For this edition of ๐ฏ๐๐๐๐๐๐ ๐๐ ๐ญ๐๐๐ ๐ช๐๐๐๐๐, we found inspiration in the guava โ soft, sweet and full of tropical warmth.
With its fresh green skin and delicate blush-pink centre, the guava offers a palette that feels both gentle and vibrant, familiar yet full of surprise.
This bouquet captures that softness through layers of Susara proteas, their pale pink tones echoing the fruitโs tender interior. Bright ๐๐ฆ๐ถ๐ค๐ข๐ฅ๐ฆ๐ฏ๐ฅ๐ณ๐ฐ๐ฏ foliage brings the freshness of guava leaves and green skin, adding texture, movement and a lively sense of abundance.
Together, these botanicals create a bouquet that feels fresh, cheerful and naturally expressive, like a ripe guava picked straight from the garden.
๐จ ๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐๐๐
๐๐๐๐ ๐๐๐๐๐๐๐.
๐จ ๐๐๐๐๐๐ ๐๐๐๐๐ ๐๐๐๐
๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐๐.
๐พ๐๐๐๐๐๐ ๐๐ ๐ฏ๐๐๐๐๐๐ ๐๐ ๐ญ๐๐๐ ๐ช๐๐๐๐๐.
๐พ๐๐๐๐ ๐
๐๐๐๐
๐๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐.
A quiet study in texture, tone and natural form, dried Cape Flora SA botanicals styled with mushrooms, candles and earthy layers to create a tablescape that feels organic, sculptural and beautifully unexpected.
Because flowers donโt lose their beauty when they dry.
They simply become something new.
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Contact the business
Telephone
Website
Address
258 Main Street
Paarl
7646
