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By Courtney Jade

By Courtney Jade

Queensburgh Beauty, cosmetic & personal care

Certified Organic Skincare Formulator💚
Graduated from Formula Botanica🌻 Based in Durban, South Africa🇿🇦

04/11/2026

Dryness? Dull-looking skin? Skin that feels like it needs a little extra nourishment?

Say hello to the African Radiance Face Serum, a luxurious oil-based facial serum formulated with 85% African botanicals and carefully selected actives to nourish, soften and smooth the skin while supporting a healthy-looking skin barrier.💚

Formulated with beautiful African ingredients such as Mongongo, Marula, Baobab, Passion Fruit and Kalahari Melon oils, this serum is designed to give your skin that nourished, healthy-looking glow without needing a complicated routine.🌻

Ready to give your skin some African Radiance?

African Radiance Face Serum - R350.00 for 50ml

Send me a DM//Email/WhatsApp Message to order or comment 'RADIANCE' below and I'll send you the ordering details.

Your skin. Your ritual. Your radiance.💚

30/10/2026

Q & A - When should the African Radiance Face Serum be applied?💚

Everyone's skin is different, and a specific skin type is not the same experience for everyone. Your skin tells you what it needs and when, you just need to identify what its asking for so you can respond with the correct product.🫶🏻

Do you have a question you want answered? Send me a DM or comment on the reel.😎

Photos from By Courtney Jade's post 26/10/2026

A bit about the brand founder - Courtney💚

To everyone who has been following this journey from the beginning, thank you so much for your support!🤗 You've seen the experiments, the formulations and behind the scenes, waited with me for scholarship and project results, watched me build the business bit by bit.💚

If you're new here, welcome!🤩 My name is Courtney, I am the founder and formulator at By Courtney Jade, a skincare and wellness brand focused on dry skin solutions and curated skincare made with passion and nature.💚

21/10/2026

Q & A - How much is the African Radiance Face Serum?💚

The African Radiance Face Serum is R350 for a 50ml bottle, which depending on how often you use it, can last up to 3 months of daily use.🫶🏻

You might notice the South African in me shining through at the end with the 'but yeah', force of habit.😂

Do you have a question you want answered? Send me a DM or comment below.😎

20/10/2026

What you see when you look at the African Radiance Face Serum : A beautiful oil-based face serum made with African botanicals, selected actives and nourishment for dry skin and the skin barrier.💚

What I see when I look at the African Radiance Face Serum : Months of hard work, research, trials, testers, batches, tweaks, lab tests, label and packaging design, packaging compatibility and so much more.💚

This product right here is my pride and my first step in the journey of what's to come.🤩 A product designed with passion, science and intent.🫶🏻

Ready to order yours?😎

Send me a DM
WhatsApp 062 713 1360
Email me at [email protected]

15/10/2026

Why choose the African Radiance Face Serum?💚

More than just a face serum, it is a celebration of African botanicals, local craftsmanship and a little South African sunshine in every bottle.🇿🇦

💚85% African botanicals - inspired by the incredible ingredients our beautiful country and continent has to offer.

💚Proudly South African - formulated and handcrafted right here in South Africa, by a South African, because local is lekker!

💚Certified cruelty-free by Beauty Without Cruelty - skincare that cares about your skin and our furry friends.

💚Made in small batches - every batch is crafted with care, attention to detail, passion and a commitment to quality.

At By Courtney Jade, I believe skincare should be more than just a product. It should tell a story, celebrate where we come from and bring a little more intention to your everyday routine.🫶🏻

African Radiance Face Serum
R350.00 for 50ml

DM to place your order!🌻

14/10/2026

Q & A - What was the testing process for the African Radiance Face Serum?💚

Watch the full video to hear about the lab testing that was done on the product and why on this week's Q & A video.🌻

Is there something in particular you want to see next? Do you have a question you want to find out more about? Leave a comment or send us a DM and we'll make a video to answer.🤩

12/10/2026
07/10/2026

What does Small Batch Production mean and why do we do this?💚

At By Courtney Jade, every product is made from scratch in carefully controlled small batches, ranging from as little as 1 unit (50ml) to a maximum of 10 units (500ml) at a time.

While small-batch production takes more time and care than producing in bulk, it allows us to give every batch the attention it deserves.🫶🏻

From measuring and mixing to filling and final quality checks, each product is made with our high standards, attention to detail and strict quality control in mind.

When it comes to your skin, we believe quality should never be rushed.💚

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