Davines
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We believe in the harmony of purpose and wonder. Embracing culture & sustainability for salon-chosen haircare. 🌿
#Bcorp since 2016 #DavinesForAGoodLife
'Beauty will Save the World'
Davines was founded in Parma, Italy in 1983. Today, Davines creates and distributes quality, eco-friendly products to over 60 countries around the world! Since the beginning, we’ve focused on crafting quality products that are scientifically engineered to work, and express our distinctive style and spirit. Quality to us means having the freedom to create the best products with careful attention to and respect for our environment, using high grade, natural ingredients, and applying scientific rigor to every product to guarantee our customers’ safety. It also means quality of life for our staff, partners and consumers. Our style is a reflection of our curiosity and openness to the world – different cultures, customs, and people that truly inspire us – and our Italian perspective of history and art, design and fashion, culture and lifestyle because it is our heritage and who we are. We have a love of all things that reflect simplicity and harmony because their beauty is always modern. And although we’re in tune with today’s mood, we set out to create concepts and products that are destined to become classics with their timeless appeal. At Davines, we dare to do what we believe in and, rather than conforming to the mainstream, allow intuition to pave our path. This gives us the freedom to develop concepts and products that are original, authentic, and emotionally connect with people. Our work is a thoughtful balance of substance and style, nature and science, people and spirit. It is what enables us to create what we call life-enhancing projects.
25/09/2026
The new LOVE CURL / line — your next must-have.💯
Created to celebrate texture, movement and individuality.
Something familiar. Something new.
Ready to fall in love?🤍
Discover LOVE CURL / at your Davines salon or on our website.
“We love the idea of sharing with people part of our collections and telling the stories of our collections is very much a way for us to express to the Davines community, what we love about our craft.”​
Watch the video to hear more about ’s approach to the World Wide Hair Tour and the shared passion behind it.​
See you in Valencia, Spain - October 4th-6th 2026.​
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24/09/2026
– The New Manifesto –
Our strength lies in our independence.
By honouring our personal stories and diverse backgrounds, we create a togetherness that is intentional, resilient, and deeply human. At Davines, family is not about blending in; it is about standing together, each with our own light, to cultivate a harmonious future.

Every curl deserves care, and a little love.đź’“
Meet the LOVE CURL / routine—a ritual designed to enhance shine, definition and natural movement.
👉 Discover LOVE CURL / at your Davines salon or on our website.
Meet , an independent professional hair education company based in London. Founded in 2009 by Johnny Othona and Pedro Inchenko, it has been sharing the love of hair craft through hands-on education for every stage of a hairdresser’s career.​
More insights from the World Wide Hair Tour coming soon!​
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– The New Manifesto –

Curiosity moves us forward, independence defines who we are.
The collective voice of every person who breathes life into our vision—a multicultural togetherness rooted in the freedom to be ourselves. Always.
21/09/2026
Nature always has the answers.🌿

That’s why we are committed to preserving artisanal knowledge, working with respect and awareness to create virtuous formulas powered by Regenerative Organic Certified™️ ingredients*, helping to protect biodiversity.
We have also further improved our products by removing, where possible, synthetic and non-essential additives, while moving towards more circular packaging solutions with a lower environmental footprint.
*Sourced from Regenerative Organic Certified™️ farmsÂ
– The New Manifesto –
Sometimes, a quiet presence is all it takes to bring different lives together.
Through curiosity, listening and shared stories, we discover the beauty of meaningful connections. Because a good life is built on harmony, togetherness and purpose.
This is where our Manifesto begins.
Join us on this journey.
Doing better with less—for us, for the planet, for the future.🧡

Regenerative Organic Agriculture is care and respect put into practice.
Enjoy the full story on YouTube.📽️
Thank you to our incredible Davines community for joining us, sharing in the experience and continuing to grow alongside us. We hope you left feeling inspired, informed and even more connected to the values at the heart of Davines. đź’š
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