International Professional Image Association

International Professional Image Association

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The Professional Body for the Image Consulting Industry. The IPIA strives to combine all the facets of the total image into one organisation.

Our mission is to establish a network of Image experts, which includes anyone who wishes to be or is already involved in the Image industry. This association is for any professional in the image or image-related fields, e.g., fashion designers/buyers, stylists, and fashion journalists. The IPIA is dedicated to supporting every member’s business with resourceful information and updated educational material in the various areas of image expertise.

05/08/2026

It’s that time of the week when we shine a spotlight 🔦 on one of our members.

Shezaadee Gattoo.

Founder of Beauty & Brushez Artistry Shezaadee | Makeup Artist & Educator Durban💄 in Durban | Professional Makeup Artist | Educator | Law Graduate

Shezaadee has spent over a decade mastering her craft, and has combined her love of creativity with her business acumen to build something that is changing lives.

Through her QCTO-accredited makeup academy, Shezaadee is not just doing makeup. She is raising the standard of professional makeup education in South Africa.

She is equipping aspiring artists with the practical skills and the business knowledge to build real, sustainable careers.

She is creating a space where beauty, education, and excellence come together.  One brushstroke at a time. 🖌️

"My mission is to create an empowering space where beauty, education, and excellence come together."

And she is doing exactly that.

Fun fact: Before picking up a make-up brush professionally, Shezaadee studied law and worked in the corporate world.

She is living proof that your different paths don't cancel each other out, they build something even more powerful together.

We are so proud to have her in the IPIA community. 🤍

 Drop a 🙌 in the comments to show Shezaadee some love.
📌 Save this post to remember her incredible work.
👉 Find her here:
Instagram: Shezaadee | Makeup Artist & Educator Durban💄
Facebook: Beauty & Brushez Artistry
TikTok:

27/07/2026

Today we get to do something we love; celebrating one of our own 🥳.

Happy Birthday to our Director of Education, Jacqui Shawe🎂.

You show up for this community in ways that quietly change everything.

Behind every learning opportunity that IPIA offers, there is you. Today we are not thinking about what you contribute to IPIA.

Today we are celebrating You!

Happy Birthday Jacqui 🥳.

Drop a 🎂 in the comments to wish Jacqui a wonderful birthday.

27/07/2026

We are excited to announce something we have been looking forward to for a while.

Every week, IPIA will be shining a light on the incredible professionals in our community. We’ll be celebrating who they are, what they do, and the unique magic they bring to this industry.

Because our members' stories deserve to be told.

🌟 Member Spotlight #1 

Cornelle Kriel

Image Consultant | Personal Stylist | Hair Stylist | HMUA (Hair & Make-up Artist)

Cornelle is the founder of Cornelle K IMAGE & STYLE Cornelle K IMAGE & STYLE ,  a space where women discover their confidence through personal style, colour analysis, wardrobe consultations, personal shopping, professional hair styling, and makeup services.

Cornelle lives by her saying:

"Style is about so much more than clothing — it's about feeling confident, authentic, and empowered."

And that belief shows up in everything she does

Fun fact about Cornelle: She might be passionate about image consulting and HMUA, but she is also a full-time  interior designer and decorator.

She is also the proud owner of:
🏡 Girl-School West Coast
🌿 The Stables Cottages
🍽️ The Table Private Venue

She balances creativity with her business while empowering others on a daily basis.

We are proud to have her as part of the IPIA family. 🤍

 Drop a 🙌 in the comments to show Cornelle some love.
👉 Follow Cornelle K IMAGE & STYLE to keep up with everything she is creating.
📌 Save this post so you never miss a spotlight.

29/04/2026

You don't have a client problem. You have a visibility problem.

You see people investing in image consulting every day.

But wait, why not with you?

Maybe potential clients  don't fully understand what you do. Maybe you're not positioned as clearly as you could be. Or maybe you're simply just not visible enough yet.🤷‍♀️

But that’s not a failure, it’s totally fixable.

And that’s why IPIA exists. So that we can help image professionals like you 🫵 build businesses that get seen, get chosen, and get paid.

Follow us if you're done playing small. 

29/04/2026

You don't have a client problem. You have a visibility problem.

You see people investing in image consulting every day.

And you wonder why not with you?

Maybe potential clients  don't fully understand what you do. Maybe you're not positioned as clearly as you could be. Or maybe you're simply just not visible enough yet.🤷‍♀️

But that’s not a failure, it’s totally fixable.

And that’s why IPIA exists. So that we can help image professionals like you 🫵 build businesses that get seen, get chosen, and get paid.

Follow us if you're done playing small. 

21/08/2025

IPIA's Quarterly Meeting Starting Soon!

Our president will be sharing some valuable insights to Personal Branding.

Marilyn Morris, the AmbassadorMaker, is the founder of Whuami Image Boutique. Whuami is a boutique finishing school that specialises in personal branding, and personal refinement.

The term "AmbassadorMaker" is significant as it encapsulates Marilyn’s role in empowering and transforming women into confident leaders who can navigate any environment with poise and authority.

It signifies her unique ability to mentor individuals in developing their confidence, personal brand, leadership skills, and create a high impact personal presence, so they too can become representatives of that which they stand for and want to be known for just like how an ambassador represents and upholds the highest standards of their country.

Her own journey from a shy introvert and military nurse, to a VIP Flight Attendant, diplomat, and image industry leader is a powerful story of transformation and empowerment. She began her career as a military nurse and later joined the South African Air Force as a VIP Flight Attendant, serving dignitaries like the late Former President Nelson Mandela, former President Thabo Mbeki, Royalty, Ministers and Diplomats.

She holds a postgraduate diploma in Corporate Brand Strategy and Events Design from the University of Hong Kong Space where she also served as a South African diplomat to the world city of Hong Kong.

Marilyn is a recognised assessor and mentor for Allan Gray philanthropy programs, President of the International Professional Image Consultant Association, and served as a member of the Personal Services Chamber Committee of the Services SETA.

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