Joni the FaceLift Facialist

Fast beauty might actually be creating demand for exactly what it has left behind.

I’m not anti technology, biohacking or advanced treatments. Innovation has a place. But trends move. Foundations don’t.

And as education becomes increasingly centred around what’s popular right now, the knowledge OG therapists take for granted is becoming increasingly valuable.

Because eventually the modality changes, the machine gets replaced and the buzzword loses its buzz.

But you still need to know how to treat.

Old-school doesn’t automatically mean better. But there’s a difference between something being old and something being foundational.

And foundations survive trends.

I unpack this in full in my latest Substack. Read the full article via the link in my bio.

Great facial massage isn’t just about the moves you know.

It’s how you use your body, your breath, your touch and your presence while you deliver them.

Small shifts in the way you work can completely change the way a treatment feels under your hands AND to the person receiving it.

This is the philosophy behind Fascia First™.

Less performing a sequence. More learning how to feel, respond and work with what’s actually beneath your hands.

Want to learn my approach?

Comment FASCIA and I’ll send you the Fascia First™ link.

The OG beauty therapist might actually be going extinct.

Not because Gen Z is the problem.

Because the environment that created us doesn’t really exist in the same way anymore.

We weren’t just taught beauty therapy. We lived it. Years of clients, case studies, different modalities, uncomfortable conversations, mistakes and constant variables eventually became instinct.

That’s the part I can’t stop thinking about.

You can pass down knowledge. You can teach standards. But can you actually pass down wisdom that was earned through experience?

Or does the next generation need the environment to develop it for themselves?

Because if that environment no longer exists, what happens to the intuition, adaptability and human art of beauty therapy that came from it?

I unpacked this in my latest Substack:

Are We Witnessing the Extinction of the OG Beauty Therapist?

Read it via the link in my bio. I’d genuinely love to hear from both OGs and Gen Z on this one.

What do you think can be taught, and what can only ever be lived?

Honestly, the ’80s & ’90s had absolutely no business calling half of this s**t children’s entertainment. 😂

We were handed a VHS, emotionally attached to a character and then watched them die, leave or absolutely destroy us.

Character building? Trauma response? Empath training?

Who fu***ng knows. 😂

OG Baddies, comment below with the movie that absolutely DESTROYED your emotions as a kid.

Let’s see which one caused the most collective damage. 👇😂