Caldera + Lab

Turns out, taking care of your skin is pretty simple.

A cleanser, serum, and moisturizer used consistently morning and night will take you a lot further than a shelf full of products you never use.

That’s why we built two simple regimens:

• The Regimen: lightweight for normal to oily skin.
AM + PM The Clean Slate, The Great, then The Hydro Layer

• The Regimen Rich: more nourishing for normal to dry skin.
AM The Clean Slate + The Base Layer
PM The Clean Slate + The Good

Pick the one that fits your skin type. Use it consistently. That’s really it.

Thank you to the all-in podcast Liquidity Summit for keeping us busy! Nearly 40 facials, countless conversations, and an unforgettable few days.

NYC, you showed up. We’ve spent years building this brand online and yesterday, we got to watch people discover it in real life.

Lots of conversations. Lots of facials. And more than a few, “Wait… I’ve seen you guys online.”

Seeing our products on the shelves at Nordstrom is one thing.

Seeing you stop by, bring your friends, try the products, and support what we’re building is something else entirely.

Thank you.

Nobody wants to look crusty.

Frank said it. Not us.

Anyone else think skincare was complete BS? did too.

Then he started looking at it through a recovery lens. Your face gets exposed to UV rays, pollution, oxidative stress, and dehydration every single day. That’s where The Great comes in. Your face deserves a recovery protocol too.

Tag the guy who thinks skincare is a scam 👀

Funny how the older we get, a “perfect” weekend starts to look like: A little movement, a little recovery, time outside and good sleep.

We’re proud to partner with Canyon Ranch, where taking care of yourself isn’t an afterthought it’s the entire experience.

The Gentleman’s Hot Towel Facial, designed specifically for men’s skin, is the perfect complement to a weekend focused on feeling your best.

What are your ideal weekend plans? 👀