EmiJay Inc.

EmiJay Inc.

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Heaven-sent hair essentials
Aura Mist in Lychee Baby arrives 5.5 🩷🍧
Shop @sephora + emijay.com Xx
Julianne (Jay)

Our Story

When hair accessories became her go-to form of self-expression, Julianne Goldmark decided to make her own. Goldmark launched Emi Jay alongside her mother in 2009 and underwent a brand refresh in 2019. A brand founded on bold femininity, supported by high-quality products. Both effective and effortless, Emi Jay takes a rare approach to hair and beauty, offering reliable products and a st

05/31/2026

Finishing touches with ft. Aura Hair + Body Mist in Lychee Baby 🩷

Juicy lychee and strawberry up top, softened with jasmine and finished with warm vanilla and amber. Lychee Baby is sweet, tangy, and made to linger. Available now on and emijay.com 🍓

Photos from EmiJay Inc.'s post 05/30/2026

Proof that good hair travels well 🧳💘

Photos from EmiJay Inc.'s post 05/29/2026

Where is your EJ going this summer? 🌞

Photos from EmiJay Inc.'s post 05/27/2026

LA Ladies, join us this Saturday 5.30 at Century City 🩷🌸

We’re celebrating our Lychee Baby Aura Hair + Body Mist launch in store and serving up free limited-edition .awan ice cream scoops with any Emi Jay purchase 🍧

Sweet treats + good-smelling hair. See you there.

♡ Saturday, May 30th
♡ 11am - 2pm
♡ Sephora Century City
10250 Santa Monica Blvd
Los Angeles, CA

Photos from EmiJay Inc.'s post 05/26/2026

Cushiony creams, silky oils, cloud-soft hair ☁️

Made with clean, hair-loving ingredients and easy-to-use formulas that nourish, strengthen, and support healthy hair over time. Every product is thoughtfully created with love for effortless, everyday care. Shop now on and emijay.com

Photos from EmiJay Inc.'s post 05/22/2026

We’ll be making ’s Lychee Baby-inspired all summer long 🌺🍵🌸

Photos from EmiJay Inc.'s post 05/18/2026

If lychee baby were a cocktail…

Pair your Aura Hair + Body Most with a refreshing Lychee Spritz for a sweet summer combo 🩷

Photos from EmiJay Inc.'s post 05/17/2026

Camera roll tickled in Lychee Baby pink 💖

Photos from EmiJay Inc.'s post 05/16/2026

Lychee Baby love notes 💌🌺 Our tried and true Aura Hair + Body Mist, now in a sweet and tangy scent that smells like summer. Read where EJ Ladies are taking Lychee Baby this season ✨ Available now + emijay.com

Photos from EmiJay Inc.'s post 05/15/2026

Aura Hair + Body Mist in Lychee Baby from dusk to dawn 🌅

Formulated with aloe and glycerin for the perfect spritz whenever you need it most.

Add our newest scent Lychee Baby to your collection and emijay.com 🩷🍧👙🌸

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Address


New York, NY

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm