Virtue Labs
Virtue Labs Our story begins in the lab. That day, the research team had shared a life-changing technology with us called Alpha Keratin 60ku. This is Virtue.
It wasn’t until we visited the laboratory at Wake Forest University that we realized most hair care products were lacking something: real science. It was the first of its kind, a brand new way of extracting keratin in its natural form. The protein was developed for the Department of Defense, and studies found it be extremely effective at treating traumatic battlefield injuries. It got us thinking,
Charlize Theron! Virtue Labs! Adir Abergel! This week on the , our co-founder Hillary Kerr chats with celebrity hairstylist and creative director of haircare brand Virtue Labs, Adir Abergel. Abergel works with the likes of Kristen Stewart and Nicole Kidman, but today, he’s here to talk about Charlize Theron’s press tour looks. From styling her gravity-defying bob to the exact products he uses on his clients’ hair, watch their full conversation on our YouTube channel at the link in our bio.
Bon appétit. 🍴
Shop exclusive savings on select Virtue Shampoo and Conditioner duos when you buy two through August 22, online and in-store only at Ulta Beauty 🧡
07/28/2026
Gloss maxxing, but make it reparative. ✨
Healing Gloss is more than a gloss. This shake-to-activate, in-shower treatment smooths and seals the cuticle for instant shine while our patented Alpha Keratin 60ku repairs damage from the inside out. Swipe through to see what makes it different.
Repair that radiates. ✨
Meet Healing Gloss - our first clinically proven in-shower hair gloss that repairs damage while instantly delivering 2.5x more shine. This weekly treatment smooths the cuticle, enhances softness, and leave hair looking healthier with every use.
Powered by Alpha Keratin 60ku, our patented protein that binds directly to damaged areas of hair, Healing Gloss repairs from within - for radiant shine that lasts. 💫
Tomorrow’s looking a little glossier. ✨
07/24/2026
The mood has shifted. 07.27.2026.
One thing about girl grip…there’s always room for healing oil ✨
07/10/2026
The making of a red carpet moment 💫
Virtue Creative Director Adir Abergel shares how he created Charlize Theron’s iconic polished premiere look for with NewBeauty Magazine
07/03/2026
Wherever the long weekend takes you ☀️
From sun-filled days to salty air, keep your healthy hair routine with Restorative Treatment Mask and Healing Oil. Consider this your your reminder that your hair deserves a little holiday too 🏖️
06/26/2026
Our Friday lineup 💄
A well-packed routine makes getting ready feel effortless whether you’re heading out of town or staying close to home. Shop 30% off sitewide with code PRIME before our summer sale ends tonight 🕐
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Telephone
Website
Address
Raleigh, NC
27601
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |