Empower

We’re Kerri and Vanessa, the owners of Empower.

When we opened our doors, it was never just about hair. We dreamed of creating a space where women could feel confident, supported, and completely themselves. A place where beauty wasn’t about changing who you are, but helping you reconnect with the version of yourself that was already there.

Over the years, Empower has become so much more than a salon. We’ve celebrated engagements, new babies, career changes, fresh starts, hard seasons, and major wins alongside our guests. We are incredibly proud of the community that has grown within these walls.

As we’ve grown, we’ve continued to ask ourselves one question: “How can we create an even better experience for our guests and our team?”

That’s what led us to Eufora.

This partnership is about more than beautiful hair. It’s about high-performance products powered by quality ingredients, a company that believes in education, wellness, sustainability, and a people-first approach that mirrors our own values. Their aloe-based formulations, commitment to healthy hair, and focus on the entire salon experience made us feel right at home.

We’re excited for what’s next. New products. New experiences. The same heart behind everything we do.

Thank you for trusting us with your hair, your stories, and your confidence all these years.

Welcome to the next chapter of Empower. 💛

Meet Eufora Elevate Hairspray, your summer fling that actually sticks around. ☀️💁‍♀️

Florida humidity has a way of turning a good hair day into a science experiment, but Elevate is here to keep things under control. This lightweight finishing spray delivers flexible hold, touchable volume, and humidity resistance without leaving your hair stiff, crunchy, or helmet-like.

Whether you’re heading to the beach, brunch, a rooftop happy hour, or surviving another 90-degree St. Pete afternoon, Elevate helps lock in your style while keeping frizz from crashing the party. The result? Hair that stays lifted, polished, and full of movement even when the air feels like a warm wet blanket.

Think of it as your summer wingwoman: keeping everything in place while still letting your hair have fun.

Sundays are for resetting everything, including your hair. ✨

If you’re a once-a-week (or let’s be honest, once-every-5-days) hair washer, this combo is about to become your new ritual.

Our Sunday Reset starts with Eufora Urgent Repair Shampoo and Treatment to gently remove the week while helping replenish moisture and strengthen stressed strands. It’s especially perfect after weekends spent in the sun, saltwater, chlorine, dry shampoo, ponytails, and all the fun that summer brings.

Next comes Triple Bond Repair, which works to help reinforce and protect the hair’s internal structure where damage happens most. Think of it as a gym session for your hair strength.

We finish with the Beautifying Serum for weightless hydration, shine, frizz control, and that “my hair just feels expensive” finish we all love.

The result?
✔️ Softer hair
✔️ Stronger hair
✔️ More shine
✔️ Less frizz
✔️ A fresh start for the week ahead

Whether you’re washing away beach days, pool days, boat days, or just the chaos of the week, this is your sign to give your hair the same Sunday reset you give the rest of your life.

Who else is making Sunday their official hair wash day? 💆‍♀️🌴☀️

Going into the weekend like… 🧖‍♀️

Honesty we’re heading into the weekend with all the cozy vibes, but that doesn’t mean we’re putting self-care on pause.

One of the things we’re most excited about since bringing Eufora into Empower is helping you create routines that make taking care of yourself feel a little more luxurious and a lot more intentional.

From healthy hair essentials to Eufora’s revolutionary Aloe Therapy body care collection, we’ve stocked our shelves with products designed to help you look and feel your best from head to toe. Whether you’re getting ready for a big presentation, prepping for a weekend getaway, planning a girls’ summer slumber party, or simply carving out a little time for yourself, we have everything you need to build a routine you’ll actually look forward to.

Not sure where to start? That’s what we’re here for. Stop by, ask questions, and let our team help you find the perfect products for your hair, skin, and lifestyle.

Because self-care isn’t just for special occasions. It’s for every season, every weekend, and every version of you.

🚨 Maja needs a new partner! 🚨

No, seriously.

As Empower continues to grow, we’re looking for a part-time Salon Concierge to join our team and help create the experience our clients know and love.

This isn’t just a front desk position. You’re the person greeting clients when they walk through the door, helping keep appointments running smoothly, supporting our stylists behind the scenes, and making sure every guest feels welcome from the moment they arrive.

We’re looking for someone who:
🤍 Loves people and conversation
🤍 Is organized and detail-oriented
🤍 Thrives in a fast-paced environment
🤍 Enjoys multitasking and problem-solving
🤍 Wants to be part of a supportive team

If you’ve ever been told you’re the friend who plans everything, remembers everyone’s birthday, keeps the group chat organized, and somehow makes everyone feel taken care of, we should probably talk.

Part-time position located in St. Petersburg, FL.

Know someone who would be perfect? Tag them below or send them this post.

DM “CONCIERGE” for more information. We can’t wait to meet you.

So what does all this new Eufora goodness mean for YOU? ☀️🌊🍹

It means effortless access to your next favorite hair products with exclusive launch offers all month long.

✨ Buy 2 full-size products, get 1 FREE
✨ Travel sizes: 3 for $30, the perfect way to explore the collection
✨ Every purchase this month is entered to win a FREE gift (and you’re gonna want this one!)

Think Florida heat, poolside energy, and shelves stocked with aloe-powered luxury.

We’ve been so excited to share this launch with you and can’t wait for you to experience healthier hair, elevated ingredients, and products that feel as incredible as they perform.

So grab your sunnies, sip something fun, and say aloe to your new favorites. 💚

Heads up, Empower babes

Today and tomorrow we’ll be closed until 3:30 PM while our team dives into continued education so we can keep showing up better for our clients, our craft, and our community. We’ll return all calls, DMs, and messages once we reopen each afternoon!

We’re officially stepping into our Eufora era, and WOW are we aloe-ver the moon about it.

Today is launch day, and honestly? It feels more like a giant girls day party filled with products, education, good vibes, and lots of “Wait! Smell this one.” From clean ingredients and aloe-powered formulas to a company that aligns so deeply with the experience we want to create at Empower, we already know this is going to elevate your salon visits in the best way.

We’re learning everything from ingredients and scalp health to styling rituals and creating an even more intentional experience behind the chair for every guest who walks through our doors.

So basically, say aloe to our new little friend. 😉

We can’t WAIT to share what we’ve been working on and show you why we’re officially aloe obsessed. The shelves are stocked, the team is fired up, and this next chapter at Empower feels perfectly aligned with who we’re becoming.

See you after 3:30 💚

THE SECRET IS OFFICIALLY OUT. ✨

Starting June 1, Empower is officially a Eufora salon, and we could not be more excited to bring this incredible line to St. Pete.

This isn’t just a product swap. It’s a complete upgrade to your salon experience.

One of the things that first caught our attention about Eufora is that many of their products are formulated with USDA-certified organic aloe vera as the base instead of water. While many haircare products can be mostly water, Eufora focuses on highly active botanical ingredients designed to support the health of your hair, scalp, and skin.

But what really sold us?

🌿 Family + US owned since 1997
🌿 Salon-exclusive products that support independent salons
🌿 Advanced education and business support for our team
🌿 Botanical-based formulas with science-backed ingredients
🌿 Products formulated without harsh sulfates, parabens, mineral oil, formaldehyde, artificial dyes, and animal testing

At Empower, we’ve always believed healthy hair comes first. We wanted a partner that shared our commitment to beautiful results without compromising the integrity of your hair, your scalp, or our environment. Eufora checked every box.

Over the past several months (ok, over a year if we are honest) we’ve been testing, learning, educating, and falling in love with these products ourselves. And now it’s finally your turn.

Get ready for healthier hair.
Get ready for better scalp health.
Get ready for products tailored to your hair goals.
Get ready for an even more elevated experience every time you walk through our doors.

We’ve been counting down to this moment for months, and we can’t wait for you to experience what we’ve been so excited about.

Welcome to the next chapter of Empower. 🤍